AI for Marketing and Growth
From segmentation to generative creative
About this program
Six months for marketers who want to lead in the AI era. Covers customer analytics, propensity modelling, content generation, personalization, and measurement under privacy-first conditions (PIPEDA, Quebec Law 25, cookie deprecation).
Student ratings
Exceptional — 154 verified Canadian graduates rated this program 4.8/5. Reviews emphasize the applied capstone, instructor responsiveness, and career outcomes.
- 5★130
- 4★19
- 3★3
- 2★1
- 1★1
Who this program is for
- →Career changers exploring AI for the first time
- →Professionals who want practical literacy without a CS background
- →Canadian residents seeking a verifiable diploma credential
Topics you'll cover
6 modules across 6 months — 24 lessons in total.
Full syllabus
Module 1 · Month 1 — Foundations▾
- L1The marketing AI landscape
- L2Data foundations
- L3Customer data platforms
- L4Privacy-first measurement
Module 2 · Month 2 — Segmentation and Targeting▾
- L1RFM and beyond
- L2Clustering
- L3Propensity modelling
- L4Uplift modelling
Module 3 · Month 3 — Generative Creative▾
- L1Text, image, video gen
- L2Brand-safe pipelines
- L3Localization (FR/EN)
- L4Lab: creative production
Module 4 · Month 4 — Personalization▾
- L1Recommenders
- L2Real-time personalization
- L3Cold start
- L4Privacy constraints
Module 5 · Month 5 — Measurement▾
- L1Incrementality
- L2Multi-touch attribution
- L3Causal frameworks
- L4Reporting
Module 6 · Month 6 — Capstone▾
- L1End-to-end AI marketing project
- L2Real campaign or simulation
- L3Measurement plan
- L4Executive presentation
What you'll be able to do
- ●Build customer segmentation and propensity models
- ●Use generative AI for creative at scale
- ●Design privacy-respecting personalization
- ●Measure AI marketing rigorously
- ●Lead an AI-augmented marketing team
Career paths after graduation
Frequently asked questions
How much does the AI for Marketing and Growth cost?▾
Tuition is $125 CAD, paid once. You can pay in full at checkout or choose an interest-free monthly plan. A 30-day refund window applies from your enrollment date.
How long is the AI for Marketing and Growth program?▾
Self-paced. Most students complete it in 6 months at roughly 6 hours per week, but you can go faster or slower — you keep lifetime access.
What are the prerequisites?▾
Marketing experience
Is the diploma recognized in Canada?▾
Yes. Graduates receive the Altaris AI Academy Diploma in AI for Business — a verifiable credential with a unique certificate number you can publish on LinkedIn and that any employer can verify at altarisai.org/verify.
What is the refund policy?▾
Full refund within 30 days of enrollment, no questions asked. After day 30, prorated refunds are available per our Refund Policy.
Who teaches the program?▾
Working Canadian AI practitioners — not academics. Every module is built and reviewed by a lead instructor working in the field today.
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