Diploma in Generative AI for Marketing
Produce more, guess less, and keep the brand intact
Diploma in Generative AI for Marketing is a self-paced online beginner to intermediate diploma in marketing from Altaris AI Academy. Tuition is $399 CAD (payable in three interest-free instalments), most students finish in about 6 months at 11 hours a week, and graduates receive a 18-credit, employer-verifiable diploma. 30-day money-back guarantee.
About this program
A self-paced diploma for marketers who need real output from AI: campaign systems, brand-safe content pipelines, SEO that survives answer engines, and measurement that stands up in a budget review.
Who this program is for
- →Career changers exploring AI for the first time
- →Professionals who want practical literacy without a CS background
- →Canadian residents seeking a verifiable diploma credential
Topics you'll cover
5 modules across 6 months — 24 lessons in total.
Full syllabus
Module 1 · Module 1: Brand Voice and Guardrails▾
- L1Building a reusable brand and tone specification
- L2Fact packs: giving models your real product truth
- L3Review workflows and approval standards
- L4Legal, disclosure and Canadian advertising rules
- L5Module 1 Capstone: Brand voice kit and content policy
Module 2 · Module 2: Research and Positioning▾
- L1Audience and pain-point research with AI assistance
- L2Competitor teardown and gap analysis
- L3Keyword and question mining for search intent
- L4Validating claims before they ship
- L5Module 2 Capstone: Campaign research dossier
Module 3 · Module 3: Content Production at Scale▾
- L1Long-form articles, email sequences and social variants
- L2Image and video generation for campaign assets
- L3Repurposing one asset into a full channel set
- L4Quality control and plagiarism checks
- L5Module 3 Capstone: A full multi-channel campaign package
Module 4 · Module 4: Search, Answer Engines and Distribution▾
- L1On-page and technical basics that still matter
- L2Structured data and content that answer engines can quote
- L3Internal linking and topic clusters
- L4Paid creative testing loops
- L5Module 4 Capstone: Search and distribution plan with published pages
Module 5 · Module 5: Measurement and Capstone Practicum▾
- L1Attribution realities and honest reporting
- L2Experiment design and statistical sanity
- L3Cost per asset and team throughput metrics
- L4Module 5 Capstone: Campaign results review and next-quarter plan
What you'll be able to do
- ●Build a brand voice system that keeps AI output on-message
- ●Run content production pipelines from brief to published asset
- ●Use AI for keyword, audience and competitor research without inventing facts
- ●Optimise for search and AI answer engines at the same time
- ●Generate and test ad creative and landing pages at pace
- ●Report on AI-assisted marketing performance with defensible numbers
Career paths after graduation
Frequently asked questions
How much does the Diploma in Generative AI for Marketing cost?▾
Tuition is $399 CAD, paid once by invoice: apply online, we review your application and email an invoice, and your program opens once it is paid. A 30-day refund window applies from your enrollment date.
How long is the Diploma in Generative AI for Marketing program?▾
Self-paced. Most students complete it in 6 months at roughly 7 hours per week, but you can go faster or slower — you keep lifetime access.
What are the prerequisites?▾
Working knowledge of marketing fundamentals; No technical background required
What credential does the program award?▾
Graduates receive the Altaris AI Academy Diploma in marketing — a verifiable credential with a unique certificate number you can publish on LinkedIn and that any employer can verify at altarisai.org/verify. Employer acceptance is determined by each employer; it is not a regulated professional designation.
What is the refund policy?▾
Full refund within 30 days of enrollment, no questions asked. After day 30, prorated refunds are available per our Refund Policy.
Who teaches the program?▾
Working Canadian AI practitioners — not academics. Every module is built and reviewed by a lead instructor working in the field today.