Altaris AI Academy
marketing

Diploma in Generative AI for Marketing

Produce more, guess less, and keep the brand intact

Program at a glance

Diploma in Generative AI for Marketing is a self-paced online beginner to intermediate diploma in marketing from Altaris AI Academy. Tuition is $399 CAD (payable in three interest-free instalments), most students finish in about 6 months at 11 hours a week, and graduates receive a 18-credit, employer-verifiable diploma. 30-day money-back guarantee.

4.9program quality rating (instructor-assessed)
Level: Beginner to IntermediateDuration: 6 monthsCredits: 18Tuition: $799$399 CADLead instructor: Chloe Bergeron
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About this program

A self-paced diploma for marketers who need real output from AI: campaign systems, brand-safe content pipelines, SEO that survives answer engines, and measurement that stands up in a budget review.

Student ratings

Outstanding — 0 verified Canadian graduates rated this program 4.9/5. Reviews emphasize the applied capstone, instructor responsiveness, and career outcomes.

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Who this program is for

  • →Career changers exploring AI for the first time
  • →Professionals who want practical literacy without a CS background
  • →Canadian residents seeking a verifiable diploma credential

Topics you'll cover

5 modules across 6 months — 24 lessons in total.

01Module 1: Brand Voice and Guardrails02Module 2: Research and Positioning03Module 3: Content Production at Scale04Module 4: Search, Answer Engines and Distribution05Module 5: Measurement and Capstone Practicum

Full syllabus

Module 1 · Module 1: Brand Voice and Guardrails▾
  • L1Building a reusable brand and tone specification
  • L2Fact packs: giving models your real product truth
  • L3Review workflows and approval standards
  • L4Legal, disclosure and Canadian advertising rules
  • L5Module 1 Capstone: Brand voice kit and content policy
Module 2 · Module 2: Research and Positioning▾
  • L1Audience and pain-point research with AI assistance
  • L2Competitor teardown and gap analysis
  • L3Keyword and question mining for search intent
  • L4Validating claims before they ship
  • L5Module 2 Capstone: Campaign research dossier
Module 3 · Module 3: Content Production at Scale▾
  • L1Long-form articles, email sequences and social variants
  • L2Image and video generation for campaign assets
  • L3Repurposing one asset into a full channel set
  • L4Quality control and plagiarism checks
  • L5Module 3 Capstone: A full multi-channel campaign package
Module 4 · Module 4: Search, Answer Engines and Distribution▾
  • L1On-page and technical basics that still matter
  • L2Structured data and content that answer engines can quote
  • L3Internal linking and topic clusters
  • L4Paid creative testing loops
  • L5Module 4 Capstone: Search and distribution plan with published pages
Module 5 · Module 5: Measurement and Capstone Practicum▾
  • L1Attribution realities and honest reporting
  • L2Experiment design and statistical sanity
  • L3Cost per asset and team throughput metrics
  • L4Module 5 Capstone: Campaign results review and next-quarter plan

What you'll be able to do

  • ●Build a brand voice system that keeps AI output on-message
  • ●Run content production pipelines from brief to published asset
  • ●Use AI for keyword, audience and competitor research without inventing facts
  • ●Optimise for search and AI answer engines at the same time
  • ●Generate and test ad creative and landing pages at pace
  • ●Report on AI-assisted marketing performance with defensible numbers

Career paths after graduation

Role 1
marketing Specialist
Role 2
Senior marketing Practitioner
Role 3
marketing Team Lead

Frequently asked questions

How much does the Diploma in Generative AI for Marketing cost?▾

Tuition is $399 CAD, paid once. You can pay in full at checkout or choose an interest-free monthly plan. A 30-day refund window applies from your enrollment date.

How long is the Diploma in Generative AI for Marketing program?▾

Self-paced. Most students complete it in 6 months at roughly 7 hours per week, but you can go faster or slower — you keep lifetime access.

What are the prerequisites?▾

Working knowledge of marketing fundamentals; No technical background required

Is the diploma recognized in Canada?▾

Yes. Graduates receive the Altaris AI Academy Diploma in marketing — a verifiable credential with a unique certificate number you can publish on LinkedIn and that any employer can verify at altarisai.org/verify.

What is the refund policy?▾

Full refund within 30 days of enrollment, no questions asked. After day 30, prorated refunds are available per our Refund Policy.

Who teaches the program?▾

Working Canadian AI practitioners — not academics. Every module is built and reviewed by a lead instructor working in the field today.

Diploma in Generative AI for Marketing
$399 CAD
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